How Restaurant Digital Signage is Modernizing the Restaurant Industry: Examples and Benefits
The core of every successful business is evolution. Companies will grow only if they evolve as time demands and as customers require. This certainly goes for the restaurant business as well. When talking about the hospitality industry, specifically the restaurant business, they have grown exponentially by adopting the latest communication style. Do you know what the newest trend is? It is restaurant digital signage. This style of communication is direct, effective, and engaging. It makes the customers want to interact more with the restaurant and place orders efficiently!
Did You Know
Digital signage is becoming increasingly popular in the restaurant industry to modernize the customer experience, and that’s because it provides a more efficient way to communicate with customers and can be used to drive sales and promotions. The digital signage industry expects to reach $27.8 billion by 2026 , and according to one survey, 88% of restaurants are considering moving to digital menus. To add, using digital menu boards can increase annual store sales by $16,000. Here we will take a sneak peek at some of the best restaurant examples of restaurant digital signage. Furthermore, we will check out a few of the benefits of how this could modernize the industry.
McDonald’s is one of the world’s largest restaurant chains and has been an early adopter of digital signage. A few years back, they announced a $6 billion marketing makeover plan that included a digital signage restaurant menu, kiosks, and mobile orders. The implementation started, and they have covered 7,000+ restaurants worldwide. They have seen impressive results with increased sales and higher customer visits. In addition to increased sales, digital menu boards have also helped reduce customer wait time, resulting in positive feedback from customers. “They’re telling us they like the new McDonald’s better,” said Steve Easterbrook, chief executive of McDonald’s. “They’re rewarding us with more frequent visits and they’re spending more on average when they do.”
Chili’s is another large restaurant chain that has implemented digital signage in its stores. Unlike McDonald’s, Chili’s has taken a more targeted approach to its use of digital signage. They have tabletops, i.e., monitors mounted on tables to provide customers with information about specials and promotions. This has helped increase customer engagement and loyalty and drive sales. In addition, customers can swipe their cards at their table itself, and the table monitor is also equipped with games to keep the kids busy!
Burger King has been making many changes in the past few years. One such change was to switch all menus from paper copies to digital ones, significantly improving customer experience and loyalty to this brand! In 2010, Burger King introduced digital menu boards across London and Birmingham locations. The company observed a 64% increase in sales within just 12 months! Based on this success, in 2016, they launched their new concept, 20/20, in Mexico. They jumped from paper menus to LED displays and once again saw an upward spike in customer engagement and customer experience.
Subway was once a little slow to innovate as compared to its competitors. But in recent years, from ordering through Facebook to collaborating with delivery partners, Subway has improved its game! They also brought digital menus and ordering kiosks to enhance customer experience. They are looking for new ways to provide a better dining experience. This time, they’re focusing on offering digital elements to enhance your meal. The company has several technologies, like digital signage menus, to create an interactive environment for its customers. “Our goal is to offer options to our guests to make it as easy as possible for them to purchase our food, as well as offer options to our franchise partners to enable them to engage with guests in a variety of ways,” said Michael Lang, Subway’s senior director of Global Convenience.
Benefits of Restaurant Digital Signage
A restaurant digital signage software system provides many benefits, starting with customer experience. In addition to increasing sales and reducing customer wait times, it can also be used to improve operational efficiency. For example, restaurants can use digital signage to display cook times so that the staff can better manage their time. Additionally, digital signage can provide customers with nutritional information about menu items. This is especially helpful for those who are health-conscious or have dietary restrictions.
Let’s look at some of the benefits of digital signage for restaurants:
Customer Experience and Engagement
Aren’t we all aware that word of mouth is one of the most effective ways to drive business? Why don’t we all use an innovative way of spreading reviews designed for this reason? You can display customer reviews/testimonials or share your social media posts with digital signage. To make things interesting, you can further engage with what others post on these platforms by leaving comments and polling (if possible). You can also give a virtual shout-out to your loyal customers. This way, they feel welcomed, and other customers feel like they’re a part of your restaurant family too! How about using digital signage for advertisements and promotions? You can do that too! You can promote your products and influence them to buy or try out new products.
Provide Menu Information, Promote Specials, and Showcase New Items
Customers can place their orders more accurately when they can see photos and descriptions of menu items on a digital screen. This also means less food waste for the restaurant and happier customers who get exactly what they ordered. With innovative digital menus, you can create the perfect menu and create an engaging and user-friendly experience for customers. If you want to add any new items, you can do it with the click of one button. You’ll be able to easily change prices or switch up specials so that you can showcase what’s going best in sales. You can also display special menus during the festival or holiday season and keep your customers entertained!
Quicker and More Efficient Kitchen Order Processing
You can now increase your productivity with a digital signage system. With the ability to view orders, inventory, and pricing information all on one screen, you can easily prepare new dishes or switch over old ones! These systems also allow kitchen workflows to run smoothly whenever someone orders something off the menu. You will also be able to convey pricing information and changes in offers or discounts quickly thanks to this innovative tool for kitchens!
Affordable Way to Improve Your Restaurant’s Marking Efforts
Do you remember when each time a new item was added to the menu, restaurants had to reprint their menu? Well, that got expensive! Thankfully, with digital signage, this is never a problem. With digital menus, employees can make changes on the fly without having to repaint or reprint physical signs. This leads to fewer mistakes and fewer wasted materials. Perhaps one of the most compelling reasons to invest in digital signage is the cost savings that come with it. Digital signs are cheaper to maintain than traditional signs, and they offer a higher return on investment because they not only work as a menu but also for promotions, engagement, interaction, and much more.
Increase Your Restaurant Sales with Effective Digital Signages
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By investing in digital signage, restaurants can take advantage of a wide range of benefits. If you’re looking for creative ways to modernize your restaurant business, consider switching to digital signage. You can raise sales, enhance customer experience, and do much more. Restaurant digital signage should definitely be on your radar. When you see the positive impact it has on your bottom line, you’ll be glad you did it.